Category Archives: OiNK Pre-Release

GERMS: iNFECTiOUS STY-LE

This post is being written for OiNK’s Pre-Release section of the blog, and this is about as pre-release as you can get! We’re going right back to 1978, in fact. Back to OiNK co-creator and co-editor Mark Rodgers and writer Graham Exton’s university years and a special project they created, certain parts of which may be of particular interest to you pig pals out there.

“The Literature Degree that Mark and I were studying for at Leeds Uni had a publishing module, so we figured it would be fun to do a comic,” Graham tells me. That comic was Germs, the title an anagram of their initials (Graham’s middle name is Stafford). Looking back, it’s a fun little insight into the developing talents of both before they got their breaks in the comics industry, and you can read the whole thing in this post thanks to Graham.

Graham is very honest about what he thinks of the end result. “We did everything wrong, like drawing a whole page on A4 paper (not Bristol Board), not using scripts, lousy lettering, and cramming in so many pages we couldn’t break even when we sold it on campus,” he says. “Mark’s mum came to our rescue by charging 50p a copy to each customer at the British Legion she ran, then taking them back when they were ‘finished with’. She was brill, Our Shirl.”

Shirl wasn’t the only parent to help out. “My mum did the typing for the contents page on her fancy word processing computer,” recalls Graham. “Probably Ventura or some such. She had to figure it out herself as no one knew what a word processor was. It was the most professional part of the comic! So, like Ian Dury’s Clever Bastards we had help from our mums. We learned a lot about publishing, which was great for Mark in particular.”

Eight years before OiNK hit shelves (six years before the team completed their dummy issue for the publishers as a proof of concept), there are hints within Germs of what was to come when they’d once again have the same level of creative freedom. While reading it you can tell that unique OiNK humour is in there, albeit in an early guise. There are plenty of spoofs, very random moments, strips referring to themselves as comic strips, even the way some of the titles are drawn feels familiar.

Mark and Graham were learning their craft, a craft they would both excel at, culminating in the comic we all love so much to this day

However, that’s not all. There are a few actual precursors to specific OiNK strips in here. The Mad Monk from #28 actually appears here in pretty much the same form, albeit drawn by Graham instead of Davey Jones. There’s also The Jolly Wedding, another one by Graham that would transform into a smaller three-panel strip drawn by the legendary Tom Paterson in The OiNK! Book 1988.

There are more too. “I liked Mark’s Police Vet strip [which would be developed further for the first book and #64], which involved getting a stuck Rhino out of a tree by chucking a brick at it,”says Graham. “Mark liked my Mad Monk strip, and had Davey Jones illustrate it for OiNK. Mark may have plundered a few others. There was one about a beach encounter where someone got hugged to death [turned into a page drawn by Lew Stringer in OiNK]. You can tell Mark and I grew up in the 60’s, when Bax and Ken Reid were at their wackiest and most violent.”

Yes, it’s rough around the edges but Germs should be seen in the context of when it was created, as Mark and Graham were learning their craft, a craft they would both excel at, culminating in the comic we all love so much to this day. There are some little treasures here though. Personally, I giggled at the array of different copyright notices, the depiction of an “Asst. Director”, all of the brill Bermuda ‘Narna (“Yoo hoo”) and the rendition of the 1812 Overture!

Dig in and pig out, pig pals.

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OiNK’S 40th ANNiVERSARY

WHEN CARTOONiSTS GO BERSERK: OiNK PROMOTiONAL FOLDER

As part of the marketing push for the first issue of OiNK, IPC Magazines sent out a lot of “blurb” (as co-editor Tony Husband put it) and one particular piece of this caught my eye recently. Thanks to a friendly pig pal I can show it to you.

I spotted a photograph of Steve Fitch‘s OiNK collection online and on top of the comics was a special folder wrapped around his copy of the first issue. While the inclusion of #1 means this isn’t technically a pre-release piece of marketing, for whoever it was intended for it was to be their first taste of the comic; it was being used to promote the launch and so that’s the section of the site I’m placing this under.

Lucky enough to find it on eBay, Steve had stumbled upon something sent out by IPC as part of the publicity campaign for their new comic. Titled “What do you get when three cartoonists in Manchester go berserk and decide to create their own comic?”, it contained the complete issue one and its free flexidisc, further cementing the publisher’s commitment to OiNK’s launch.

Although Steve isn’t sure how its previous owner originally obtained it, it’s a rare and special piece of OiNK history indeed. So special in fact, Steve sent it off to both Tony and Patrick Gallagher who were kind enough to sign it for him.

On the back of the folder was a little drawing of Uncle Pigg and IPC’s telephone number for enquires, perhaps for additional distributors, independent shops, the media etc.

The main highlight for me though is the included information on OiNK’s three creators, namely Tony, Patrick and Mark Rodgers. With their serious business faces on, the three share secrets about themselves such as Mark reading other comics to steal ideas, Patrick’s new book and Tony’s complete lack of free time.

Mainly nonsense of course, but the actual facts included here are really interesting. The pedigree behind OiNK’s editorial team was second-to-none, reassuring anyone unsure of this barmy new comic which was so different to anything else on the market.

I also love the idea of them hiring Uncle Pigg, only for him to take over and force them to work for him! Thanks again to Steve for sharing this and sending me the images of the contents.

I hope you’ve enjoyed this look at another part of OiNK’s launch and don’t forget to check out all of the other pre-release posts which include everything from contemporary interviews and articles to advertisements and comic crossovers.

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CAN i HAVE A P(iG) PLEASE BOB: BLOCKBUSTER ADVERT

Here’s something I never even knew existed until a few years ago. If you have a look back at the marketing leaflets distributed to newsagents across the UK before OiNK‘s launch, you’ll find reference is made to ‘Major Publicity’ in the shape of four-page ‘Blockbuster Advertisements’, whatever they were. Well, I’ve finally been able to get my hands on one and can now show it off for you.

These adverts took the form of four extra pages within Buster, Eagle, Whizzer and Chips, Roy of the Rovers, Battle and 2000AD comics, specifically the issues that went on sale on 3rd May 1986, the day #1 of OiNK hit the shelves. Since we’ve already seen examples of Buster and Whizzer and Chips in the marketing for OiNK, I thought I’d use an issue of 2000AD this time.

What’s strange is the lack of any promotion on the cover for the additional content which took the comic up to 36 pages that week. But then again, it’s not like it was easily missed when readers turned the page.

It all kicks off with an introduction drawn by Ian Jackson. It may only be four panels long, but in taking up a full page it makes a big impact, just as Ian’s work had in the preview issue. Unlike 2000AD, some of the comics had given away the free edition as well as including this a week later. Few IPC comics fans would’ve been unaware of OiNK’s arrival.

The advert opens up into the following double page spread, which lays out exactly what readers could expect from the mad new fortnightly.

Of course, with this being printed on newsprint the wonderful colour and grayscale shading of OiNK’s glossy paper are missing, but there’s still plenty to show off with the array of new characters and strips. The art is miles apart from the restrained feel of humour comics of the time and it must’ve been exciting to see such original content.

Tom Thug, The Street-Hogs, Horace (Ugly Face) Watkins and Burp the Smelly Alien are among those included here, even if Burp is out of view. Although, I think the panel included is even funnier when used out of context here.

It’s a loud, proud announcement indeed.

The back page concentrates on the free gifts in the first two issues, in particular that flexidisc, surely the most surprising free gift to be given away with a comic. Also nice to see the beginning of the ongoing joke about Uncle Pigg doing everything for his readers when in actual fact he’s raking in the dough, even at this early stage.

It’s a little strange to promote the posters like they’re free gifts though. The OiNK Superstar Posters were absolutely incredible pieces by J.T. Dogg but they were very much part of the comic, taking up the middle pages every issue for the first few months. Oh well, it’s something a lot of comics did at the time to promote such things.

IPC may have decided not to go down the TV advertising route with OiNK, but I think this past month or so has shown just how much better the promotional push for it was as a result. You can check out several posts all about that on the blog already in the OiNK Pre-Release section, link below.

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OiNK PREViEW iSSUE: A COUPLE OF COVERS

The preview issue of OiNK was reviewed last week and the first issue will be popping up tomorrow. But before then I thought I’d share a couple of little extra tidbits about that free promotional edition.

The first thing I want to show you is a little photo I discovered on the OiNK Comic Facebook group when trawling through years of images from fans and cartoonists alike. One of OiNK’s three creators, Patrick Gallagher shared this a good few years ago now so the quality isn’t great (in fact this is the full size of the image so it won’t enlarge if clicked on) but what it shows is the original cover of the dummy issue.

You can see how the logo is a separate piece of paper stuck on there. This was the mock up given to IPC Magazines to see if they’d give it the green light for development and most of its contents would eventually make its way into the preview issue itself. The cover would be redrawn by the superlative Ian Jackson. In an amazing exclusive, Patrick was also able to get the following quote from none other than OiNK editor, Uncle Pigg:

“Undoubtedly the Holy Grail of OiNK artifacts, worth its weight in swill and lovingly cobbled together in the last century by a hodge-podge army of scribes and scribblers for the joy of piglets and children alike… the OiNK dummy issue! The one-off mock-up that secured the commission for the subsequent 68 published issues and spin-offs. But what’s inside?… Ah! Maybe one day all will be revealed! Anyone interested to know?” – Uncle Pigg x

Yes, Uncle Pigg, we’d be very interested!

Next up is this cover to the issue of Whizzer and Chips which the preview issue came bagged with. The same week’s Buster comic also gave it away but made no mention of OiNK inside, here it makes the front page strip. Shiner, Sid’s Snake and Sammy Shrink welcome Buster to the Comics Characters Club and an unfinished drawing of Uncle Pigg joins them.

A few times in the OiNK preview Uncle Pigg is shown drawn by various artists and some chose to have him surrounded by flies and a seemingly strong odour, things that were dropped for the comic proper. I’m assuming when Tom Paterson drew this cover strip the final look of our esteemed editor hadn’t been locked down yet. This might also explain his braces and going topless!

Okay, so that’s us all ready for the start of the OiNK real time read through. Starting tomorrow and continuing all the way through to the end of 2023, whether you’re eager to relive some cherished memories or discover the world’s funniest comic for the first time, I hope you’ll enjoy the ride.

UPDATE: Later in OiNK’s run Tom Thug made his way into Whizzer and Chips for a special crossover event. You can check it out here.

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iNTRODUCiNG OiNK: LEW STRiNGER iN FANTASY ADVERTiSER

As we approach Monday 26th April 2021, the 35th anniversary of the preview issue of OiNK, let’s take a look at an article from the time written by Tom Thug and Pete and his Pimple creator Lew Stringer for Fantasy Advertiser. An introduction to the new comic just before its release, it was the first time readers of the fanzine heard about OiNK.

Fantasy Advertiser was the creation of Frank Dobson and had been printed since 1965 as an “Ad Zine”, being handed off to a series of editors over time. It featured listings of British and American comics for sale in the UK long before the internet made this a lot easier, alongside features like the one you’ll see below. Lew was a regular contributor with a column in every issue.

Lew would cover news of new comics, discuss classic titles and interview creators such as Mike Higgs, Kevin O’Neill etc. It sounds very much like his later Blimey! blog which, while it’s been closed, is still a treasure trove of British comics information.

The OiNK article featured in #96 of Fantasy Advertiser, dated May 1986 and you can read it in full below. I think the first paragraph perfectly sums up why Mark Rodgers, Tony Husband and Patrick Gallagher created OiNK in the first place. There’s also an interesting reference to the specific things other children’s comics required of their cartoonists and the rules they had to follow, which this new team would gleefully abandon. There are some details about the two dummy issues created to sell the concept to IPC Magazines, their positive reaction and how it was Bob Paynter, the Group Editor of Humour who approached Lew to join the comic. (When I’ve spoken with Patrick and Tony over the years they’ve often referred to Bob as “OiNK’s champion at IPC”.)


“The humour is the kind we like. Violent, anarchic, weird, generally lunatic and very modern.”

Mark Rodgers, OiNK co-creator/co-editor

There’s a great description of Lew’s Tom Thug and how he was a new, different kind of comics character, an interesting look at the independent nature of OiNK and how it was put together in a way unlike any other children’s title of the time. You’ll also see a few select panels from the early issues, including Tom Paterson‘s excellent Wet Blanket who is returning to print in a special collected book later this year.

Thanks to Lew for the kind permission to share this with you all. Just click on it below and have a read for yourselves.

Also note the correct influences for OiNK here and the absence of any mention of Viz. OiNK was never a children’s version of that (admittedly very funny) comic and was never intended to be, despite what is usually erroneously mentioned elsewhere online or in magazines.

David Hathaway-Price has, with permission, archived many of those Fantasy Advertiser issues digitally, at his Classic UK Comics Zines website, including the issue featured here. The fanzine continued until #115 in 1991, eventually relaunching as an online resource in 2010 by one of its previous editors, Martin Skidmore.

Don’t forgot to come back on Monday 26th April for the review of that preview issue of the world’s funniest comic, the whole reason this website exists. An amazing two-and-a-half years is about to begin. Not to be missed, pig pals.

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PiGS APPROACHiNG: FREE GiFT ADVERT

On this day 35 years ago a little innocuous banner appeared along the top of the front cover to the latest issue of IPC Magazine‘s Buster comic. But this wasn’t going to be a poster, a badge, stickers or a boomerang as regular readers may have expected.

A boomerang? Yes, if you want to check out a very long list of the freebies given away by Buster throughout its decades-long life you can see that on the Buster Comic website. But for now, back to the issue at hand.

I decided to have a brief read of the comic too, checking out a handful of strips when I either remembered the characters or recognised the artist, such Tom Paterson‘s work above. I was quite surprised to see a handful of strips had signatures, such as Pete Dredge who would also appear in OiNK. It’s only a handful though and no writers are mentioned, something Uncle Pigg would put right very soon.

The details mentioned on the cover would amount to a half page advertisement at the end of an X-Ray Specs strip containing a piggy silhouette surrounded by one or two mentions of the new comic’s title.

Of course these could just look like sound effects to the uninitiated, so I like to think it peaked the curiosity of the young readers for what was to come in just seven days. With comics of the day being very similar in style and humour I don’t think anything could’ve prepared them for what they were about to read.

So we’re just seven days away from that free gift and just 14 away from the very first issue in this real time read through at the time of writing! It’s getting exciting here in OiNK Blog Towers and there are some extra treats in store between now and then too, so keep it tuned to the OiNK Blog, pig pals.

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SELLiNG THE STY: NEWSAGENT MARKETiNG

We’re approaching the beginning of my real time read through of this site’s namesake comic and I’ve got another treat in store for pig pals as we count down the days.

Last month I showed you an interview with John Sanders, IPC Magazines’ Youth Group Managing Director from the pages of industry magazine CTN, published in March 1986. Now we’re coasting through April and this month newsagents across the UK received word of that brand new comic John spoke about. OiNK was about to make its appearance but first of all those selling it had to be convinced to place orders, and hopefully sizeable ones at that.

Thanks to OiNK co-creator/co-editor and cartoonist Tony Husband for sharing these original four-page promotional leaflets. They’re certainly bright, colourful and eye-catching.

I love the written description beside the exhausted Uncle Pigg below, especially the “precocious” part. My first issue of OiNK was #14 and it instantly spoke to me, so I’m guessing that was an accurate description of me too. OiNK never spoke down to us, never treated us like little children. It felt like it was put together by a team who just wanted to make each other laugh and us pig pals were part of the gang. I believe this is the reason its humour stands up so well today and can still be enjoyed by anyone of any age.

Above was Tony’s original leaflet, below I’ve been able to get hold of individual page scans that are a bit better in picture quality. You can click on these to take a closer look.

At the time new comics would normally be marketed on television, such as the one for Marvel UK‘s The Transformers I showed you in that John Sanders post. But of course OiNK would be doing things differently and a big deal was made of the fact IPC were giving away their first ever preview issue. Not only that, it was a full-sized, 32-page free comic and packaged inside some of their best-selling titles, namely Buster, Eagle and Tiger and Whizzer and Chips.

The launch gifts are given prominent space here too, which is understandable when a free record is one of them. Also mentioned are the “Blockbuster Advertisements” which would show up between issues one and two in the pages of the three comics above as well as Roy of the Rovers, 2000AD and Battle. That’s a huge promotional push right there!

In case you’re wondering what “Fully S.O.R.” means, this stands for ‘Sale or Return’ and would refer to newsagents being able to return unsold copies and receive full reimbursement for them. This would encourage them to make bigger orders for those initial issues, safe in the knowledge they could push the comic in their stores with plenty on display without fear of losing any money.

So the comic was on its way and our newsagents were placing their orders. The next step was to make the potential readers aware of that fantastic free preview coming very soon.

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PiGGY PROMOTiONS: iPC’S JOHN SANDERS

IPC’s Youth Group is trying to change the face of children’s comics with its launch next month of a new-style, fortnightly comic into the eight-to-12-year-olds market.

John Sanders

So began a piece in CTN, an industry magazine covering the world of magazines and comics on this day back in 1986, a month before OiNK‘s release from the sty. Comics sales had been in heavy decline for a few years with television seen as the cause, although perhaps so was the ever-growing presence of computer games. While other sources of children’s entertainment were evolving, comics hadn’t and they had to do something new and fresh in order to remain competitive.

You should know where this is going. That something was, of course, OiNK. Edited by the “three liberated pigs” of Mark Rodgers, Tony Husband and Patrick Gallagher, IPC saw in them the chance to reinvigorate the marketplace.

The article in CTN (which you can read in full at the bottom of this post) takes the form of an interview with IPC Magazine’s Youth Group Managing Director John Sanders, who you can see above surrounded by OiNK page layouts prior to launch. A wish to move away from the “custard pie humour” is cited and the publishers were certainly putting their weight behind this anarchic comic, independently put together for them in Manchester. Hundreds of thousands of copies of the preview issue would be bagged with some of their biggest titles and an eye-watering (for the time) £55,000 was being spent on “Blockbuster Adverts“.


“Their [children] humour is a lot more sophisticated than it was 25 years ago. It is a lot more outrageous, the butt of their humour has changed.”

John Sanders

It’s interesting to note having a preview issue wasn’t something generally used at the time, the usual strategy was television advertising such as with Marvel‘s The Transformers in 1984, the (very) brief advert for which you can see below. This was news to me when I found out because I remember several preview issues of my comics but nothing on TV, but then again those previews came after OiNK. However, even OiNK’s would be different from those that followed, it was a full-sized issue.

The article states the new comic is “aimed very directly at youngsters”. The whole point was to grab the attention of the eight to 13-year-old age group. But yet, here we are over three decades later with a website all about this classic comic and how well it holds up for both adults and their children reading it all these years later.

IPC’s target audience weren’t just readers of comics by the competition either, such as The Dandy and Beano, but also those of their own humour comics who they were worried were leaving.

Thanks to Lew Stringer for sharing this scan on his Blimey blog and for the kind permission to show it to you all here. That particular blog is no longer being updated but is chock full of interesting comics tidbits so give it a look. While you’re at it, make sure to bookmark Lew’s ongoing Lew Stringer Comics blog too, detailing all of his own work both past and present.

(John Sanders has now released his own book, King’s Reach: John Sanders’ Twenty-Five Years at the Top of Comics which chronicles the business side of the industry.)

About a month later the April/May 1986 issue of IPC News, the in-house magazine for IPC Magazines staff, also ran a piece on OiNK’s imminent launch where it’s affectionately described as “John Sander’s cherished ambition”. It contains much of the same information as the CTN article, including some direct quotes by John, cementing the company’s support of the comic’s ethos and what it was attempting. This following scan also comes courtesy of Lew via the OiNK Facebook group.

There could be no part of IPC Magazines or the wider UK comics and magazine scene that was unaware of this bold new venture. At least that seemed to be what IPC was attempting to achieve with the size of OiNK’s marketing push and the feeling that the company was completely behind the team of Patrick, Tony and Mark. Of course, any company will want that to be the impression when they’re launching a new product but there can be no doubt they believed in OiNK.

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