OiNK! PRE-RELEASE

On the surface OiNK may seem like it’s just an incredibly silly and random comic, however it was two years in the making and publisher IPC Magazines saw it as an important new publication, not just for their range but possibly for the UK industry as a whole. As such, the marketing for OiNK was on another level compared to previous comics. Often coming across as quite insane, behind the scenes it was a carefully choreographed plan to get it into the trotters of a new audience of ‘precocious’ 80s kids.

Read Mark Rodgers’ and Graham Exton’s university
comic in full and spot the precursors to OiNK!
Industry magazine CTN chatted with IPC’s Youth Group
Managing Director about the reasons behind OiNK’s creation
A look at the marketing leaflets sent to newsagents across the
UK informing them about the launch of a very different comic
IPC Magazine’s Buster comic began the hype
for OiNK the week before the preview issue
One of the first articles written about OiNK, with cartoonist
Lew Stringer introducing the shiny new comic to the public
A look at the cover to the rare dummy issue of OiNK and
Uncle Pigg’s cameo on the cover of Whizzer and Chips
A special four-page advertisement
taken from the pages of 2000AD
The premiere issue was also part of a special marketing
folder by IPC Magazines and you can check it out here

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