PORCiNE PROMOS: OiNK’S MERCH ADS

Right from the off OiNK was different in every way, even with its fan club. Older readers of this blog will have had (or will have known someone who had) the famous Gnasher furry badge as a child from Beano’s fan club. But OiNK went one better. Not only could we proudly display a piggy pink badge of Uncle Pigg (at a time when boys weren’t meant to like anything pink), we could own a lucky butcher’s foot too!

Throw in some funny stickers, a letter from the editor and a lucky number with which you could win a prize if it was selected in the comic, and the Pig Pack was born! Advertised from the very start in the free preview issue, it cost only £1.00 plus a whopping 12p for postage. Now don’t you feel old? Well, prepare for that feeling to return several times throughout this post as we take a look at the adverts for OiNK’s unique range of merchandise.

In the 80s our licenced (eg. Transformers) and action comics (eg. 2000AD) contained adverts for a plethora of related items to spend our parents’ money on, but humour comics didn’t really. Some had fan clubs or competitions for themed t-shirts, posters etc., but OiNK was determined to be unique. We weren’t limited to the usual stuff and, despite not actually joining the Pig Pack, by buying the comic and some merch I still felt I was in a special club! For the actual club, the comic would theme adverts to match the issues, such as the Skeleton Crew disastrously taking over the comic, or for issues based around crime, Hogmanay, Valentine’s and time travel.

I personally owned two pieces of merchandise back in the 80s and I’ve been lucky enough to obtain them again as an adult. Regular readers will know of the fate of my original OiNK mug (left behind when I was fired from a job at 19) and my OiNK 45 record (left under a skylight window on a hot day!) and how I came to acquire them again (through the very kind Helen Jones for the mug and eBay for the record).

The mug was first advertised in only my second issue as a child (#15) but I didn’t order one for myself until much, much later in the run, just before the comic turned monthly. I remember receiving it and suddenly the logo was different to the comic’s, although I always preferred the original one from the cup and I cherished it for years.

Above is the original mug advert, followed by the one that first appeared in #22, the Magic & Fantasy Issue, although it was also used in following issues. The one on the bottom-left was a one-off inside the second Holiday Special and finally Charlie Brooker’s Transmogrifying Tracey was the star (kinda) of the final advert style created and the one I believe I ordered from.

While the mug was available for the rest of OiNK’s run, the record only had a limited pressing and only available for a short time. There was a little mention at the bottom of a Grunts letters page in #36 telling us of a musical treat to come and on page three of #37 a little hype was built up. I actually own the original art of this thanks to it being part of a page Davy Francis gave me several years back.

This was a lovely additional treat when Davy handed me his classic ‘Neely DunnCowpat County strip (which you can read in #37’s review). Assembled by co-editor Patrick Gallagher, you can see those musical notes were just marker pen over the top of a photograph and how it was all assembled via various pieces of paper glued together.

The first advert, below, certainly grabbed my attention because I can remember pestering my parents with it! This was as different a piece of comics merchandise as you were ever likely to get and I just had to have it! This was the kind of thing you’d only have seen in OiNK, thanks to the musical talents of Marc Riley (Snatcher Sam), Chris Sievey (Frank Sidebottom) and co-editor and writer Tony Husband.

The same advert would appear the next issue in black and white with a different photograph, then two smaller ads followed before they disappeared from the comic forever. You can find out all about this exciting piece of merch in its own blog post, where you can listen to all three of the songs and even check out the recommended dance moves!

Two OiNK goodies I particularly coveted as a kid but never ordered for whatever reason were items of clothing. The t-shirt appeared very early in the run and would be available for purchase all the way to the end. Just like the club membership and the mug it also received a variety of adverts. Below is the original as it appeared in #8, as well as those from the War Special (#20) and the All-Electric Issue (#23). Bringing up the rear is the one from the final months of the comic and clearly Uncle Pigg wasn’t beyond using emotional bribery to make a buck.

With the gift of hindsight I see there were adult sizes and I curse myself! Not that I would’ve wanted to order an adult size back then, and I doubt my parents would’ve wanted to splash out for two different sizes for me to wear at different points in my life. I may not be able to walk the streets of Belfast proudly sporting that smile-inducing logo but thanks to a fellow pig pal I do finally have the version I wanted as a child, albeit to frame and hang on my wall. You can check that out in a post from Christmas Day 2025.

The t-shirt, pig pack and mug could be seen as the three main pieces of merchandise, seeing as how they were advertised more than any other. They’d often appear alongside each other and I’m sure the page below will be very familiar to any pig pal reading this. (Note the addition of a piggy pink comb now, too!) This was printed in almost every issue over the course of several months in 1987, during what I call the Golden Age of OiNK when it was at its height for me personally.

The second piece of apparel had the best tagline in a clothing advert ever in my opinion. “Get sweaty! Get shirty! Get this sweaty shirty!” is one of those OiNK lines that fans quote to each other today when reminiscing about their favourite comic (alongside, “And the dolphin’s name was Keith” and the OiNK Song chorus, among others). At over a tenner, in comparison to the rest of the items it was expensive for the 80s.

The first time I got to see what the OiNK sweatshirt actually looked like (since our ads were drawn rather than photographed, with the exception of the Pig Pack above) was during Christmas last year when I invited other fans to show off what they still owned. It’s a… unique fashion item. This full-page advert for it first appeared in #42, the Fantastic Fashion Issue funnily enough!

Despite the logo change with the first monthly issue the following year, the sweatshirt, t-shirt and mug would continue to be advertised as-is (the second advert above replacing the original for the sweaty-shirty), with no new merch for the new logo ever appearing. In fact, the final piece of merchandise we’d see popped (no pun intended) up in the final weekly just before the new look would make its logo redundant.

I never saw the bubblegum in my local sweet shop and, just like the sweatshirt, didn’t even see a photograph until that same post from last Christmas in which Patrick himself held up a surviving empty box. I can’t help but wonder, what if OiNK had remained as the popular fortnightly comic from its heyday and had continued on for more years to come. What other merchandise would we have seen Uncle Pigg churn out to fill his coffers?

The fact the Round the Bend TV series was originally planned as an OiNK show fills the imagination with what could’ve been. That was a quality, award-winning series and if it had been tied in with our comic as intended maybe this post would’ve ended up being twice as long! As it stands, there are still plenty of items I’m trying to get my trotters on, but for now I’ll just have to look at these adverts and dream.

OiNK MERCHANDiSE MENU

MAiN OiNK MENU

2 thoughts on “PORCiNE PROMOS: OiNK’S MERCH ADS”

  1. Those were the days. 12p for postage? Jeez – it now costs £1.35 for a first class stamp.
    I was a touch too old for Oink at the time (but tuned in years later in my search for Lew Stringer stuff) but was into Viz quite early, around issue 12 or so thanks to a trendy/hip student I worked with.
    Cheers,

    Geoff

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