OiNK!: PRE-RELEASE

On the surface OiNK may seem like it’s just an incredibly silly and random comic, however it was two years in the making and publisher IPC Magazines saw it as an important new publication for their range and possibly the UK industry as a whole. The marketing for OiNK was on another level compared to previous comics. Often coming across as quite insane, behind the scenes it was a carefully choreographed plan to get it into the trotters of a new audience of ‘precocious’ 80s kids.

Industry magazine CTN’s chat with IPC’s Youth Group Managing
Director about the reasons behind OiNK’s creation
A look at the marketing leaflets sent to newsagents across the
UK informing them about the launch of a very different comic
IPC Magazine’s Buster comic began the hype for OiNK the week
before the preview issue
One of the first articles written about OiNK, when cartoonist
Lew Stringer introduced the shiny new comic to the public
A look at the cover to the rare dummy issue of OiNK and
Uncle Pigg’s cameo on the cover of Whizzer and Chips
A special four-page advertisement taken from the
pages of 2000AD
The premiere issue was also part of a special marketing folder
by IPC Magazines and you can check it out here

MAiN OiNK MENU

Classic Comics in Real Time