A few days ago I introduced (or for some of you, reintroduced) you to the Visionaries, one of several attempts by toy companies in the 80s to bring back the hologram as The Next Big Thing. While they weren’t successful enough to last beyond one holiday season, the toys and in particular the cartoon make for some wonderful childhood memories. Now it’s time to check our their comic from Marvel UK.

We start with a look at the four-page mini-comic given away free with Transformers and Action Force to promote the upcoming monthly back on this day, 19th March in 1988.

There was certainly a big push in the pages of this comic but from what I know that wasn’t the case in any other Marvel title. It could be because they knew the chances of it lasting weren’t great with what was happening with the franchise in America and it would most likely end up merging. Or it could simply be because Transformers was by far their biggest selling comic at this point and another Hasbro franchise.

IPC/Fleetway would give away preview issues with several titles at once (beginning with OiNK), but maybe this was just Marvel’s way of targeting the the audience most likely to read the new comic. Either way, they took centre stage in #158 with an extra four pages of higher quality paper making up the the middle of the comic and the main part of the Transformation editorial was given over to the Knights of the Magical Light too.

Unlike the previous Action Force (G.I. Joe) mini-comic shown above there’s no new material in the one for the Visionaries. Instead we get highlights of the origin story to come in the first two issues, a look at the toys and a competition. But there’s at least one thing I hadn’t seen before and that’s this cover image.

It really stands out on the glossier paper, in fact it’s just glorious as a result. It must’ve been a real feast for the eyes for youngsters in the middle of their weekly dose of Cybertronian action, something so completely and utterly different and new compared to what they’d been reading. The strange thing about that image is that I don’t recognise half of the characters. The two main figures in the middle, the ones on the bottom-left and that craft on the top-left aren’t featured in the cartoon or the toy line. Perhaps it’s an early concept piece.

Before The Real Ghostbusters cartoon was released a beautiful concept art poster did the rounds, with the team speeding along in Ecto-1 but all with the same coloured overalls like the movie, Egon’s hair was still brown and they were ‘busting the ghost from the movie who would be known as their pet Slimer in the cartoon. These things changed obviously, but the image was still used in magazines and comics to publicise the series for a long time, even given away with some toys. The same thing could have happened with Visionaries.

So back to the strip itself, the thing that’s going to draw readers in to the new ongoing comic coming less than a week later. As I said, it’s made up of little snippets from the end of the comic’s first story, The End… The Beginning. It’s a bit weird to show the story’s climax before readers had a chance to read it. It also doesn’t show their powers being used, surely a key ingredient of the comic which they could’ve shown off, given how that’s the whole point behind the intro to the cartoon.

If I’d been collecting Transformers at this point originally (I didn’t start until #192 as a child), none of these points would’ve mattered though and it’s probably just me being an old fuddy-duddy today. It was all about hype so I guess it did do its job. The bright yellow banners advertising the release date for their comic aren’t easily missed either.

No credits are given here but they are as follows: Flint Dille and Jim Salicrup (writers), Mark Bagley (pencils), Romeo Tanghai (inks), Janice Chiang (letters) and Julianna Ferriter (colours). Flint was the scriptwriter of Sunbow Productions‘ pilot episode and this was adapted by Jim for the comic.

We’ll delve into myths, magic and what could have been

There’s a very brief summary of the story before the strip and then several pages are edited together to make up the mini-comic. We see a couple of characters get their magical totems and a reference is made to becoming them, but I’m not sure how clear this all would’ve been to the uninitiated, which the UK audience would’ve been if they hadn’t seen the one video available here at the time (it wouldn’t be shown on TV until some time later). Perhaps a few panels showing them in action would’ve been a good idea.

With the “Read the further adventures of the Visionaries…” in the yellow bars it kind of gives the impression that the summary box is all we’re going to get about their origin and the monthly would carry on after this. Thankfully that wouldn’t be the case of course.

On the fourth page we get an image of the individual action figures available, with more to come packaged in with vehicles. There’s also an offer for what looks like a brilliant poster and some fun holographic stickers. I’d definitely have been pestering my parents for this if I’d known about it. Finally, that video of the first three episodes of the cartoon was the prize in a competition.


The first issue of Visionaries appeared on newsagents’ shelves only five days later. While our weekly comics were regular Saturday releases that wasn’t necessarily the case with Marvel’s monthlies. So the following Thursday was the day this new, potentially epic tale commenced.

It would ultimately be a curtailed epic but that doesn’t mean it’s not worth reading all over again.

Join me for the real time read through which begins Wednesday 24th March 2021 when we can enjoy an in-depth look at its beginnings, meet its characters, enjoy its world building and delve into myths, magic and what could have been.

4 thoughts on “ViSiONARiES: PREViEW MiNi-COMiC”

  1. I’ve been searching for The Visionaries UK series for many years.
    Transformers UK have been reprinted here in the US, but no Visionaries.


    1. The stories are all taken from the American Visionaries, apart from the annual which has some unique UK stories in it. The monthly UK comics are hard to come by but the US ones are pretty easy to get on eBay. 👍


  2. The visionaries on the preview cover above were from the unreleased second toy series. I believe on the internet there are some examples of them mocked-up. I heard that Neil Adams was involved in there design and included guns!


    1. This image was from before the first line was even released as per the Ghostbusters picture. It was very common for these concept images to be released because they were used to get licensees on board, and those licensees would then use the image. I’d heard the rumour about guns but also that these were simply people mistaking magical weapons for guns because they were going from pictures alone. Guns wouldn’t have made any form of sense.


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