Even back in the 1990s, when the computer-generated intro sequence to Transformers: Generation 2 first aired I remember thinking it looked very primitive, especially when compared to the graphics being produced by the new wave of CD-based videogame machines. Having collected Transformers toys for a few years until the original comic’s cancellation in the UK in January 1992, this did not inspire me to restart that obsession.
Transformers: Generation 2 was Hasbro’s attempt to relaunch the successful toy line for a new generation of children but it always felt half-assed to me. (So why am I covering the comic on the blog? I’ll get to that.) The cartoon wasn’t even a new series. Instead, it was a rerun of 52 of the original series’ episodes with that CGI introduction (taken from advertising) and some incredibly intrusive computer graphics overlayed on top of the episodes themselves.
The word ‘lazy’ springs to mind. The toys themselves didn’t fare much better to young teenager eyes. The G2 line ran from 1992 to 1994 and, apart from a few impressive new models such as Megatron who now transformed into a tank, most of the initial releases were reruns of previous toys with garish new colour schemes. Oh, and I mean garish! It was very 90s.
Optimus Prime’s ‘new’ toy played a bit fast and loose with the term ‘Robots in Disguise’
Some received new spring-loaded weapons and missile launchers etc., but for the most part even this eager Transformers fan, who would’ve happily continued collecting the original toys, thought some of them looked like cheap knock-offs rather than the official range. The original toys had declined in popularity but they’d had a great run which should be celebrated, and of course the franchise continues very successfully to this day.
With the vast array of different types of Transformers (even ones that couldn’t transform) towards the end I can commend Hasbro for wanting to go back to basics but for me this was the wrong way to go about it. The franchise recovered of course but Generation 2 didn’t excite me as a child and apparently I wasn’t alone. Also, just as a side note, Optimus Prime’s ‘new’ toy in particular played a bit fast and loose with the term “Robots in Disguise”, which was still on the box despite his trailer’s design. Less of a disguise and more of an announcement I’d say.
The colour schemes no longer matched the cartoon they’d repackaged with that CGI, and some of the characters in it weren’t available in any G2 toy form, making it all seem like it wasn’t very well thought out. In the end the toy line was discontinued when the first Transformers: Beast Wars toys began hitting shelves, which went off in a completely different and much more successful direction.
[The Transformers: Generation 2 comic’s] reputation proceeds it and I’ve seen some of the hard-edged artwork which looks just incredible
So if I’m so unimpressed, why on Earth am I dedicating room to this strange little spin-off on the blog? Well, in September 1994 a new comic arrived on the shelves from OiNK‘s second publisher, Fleetway Publications. I was initially thrilled to see a brand new Transformers comic, even if it was monthly instead of weekly and didn’t seem to have a lot of content by comparison. Still, the first issue drew me in with its cover and the foldout poster inside which the editorial used to describe the comic as a ‘Transformer’ too, which I still think was fun.
I didn’t buy any more issues at the time and it only lasted for five months in the end, but what I didn’t know about at the time was the Marvel US monthly (which Fleetway started serialising in #3), written as ever by the original comic’s Simon Furman. I’ve never read the series but its reputation proceeds it and I’ve seen some of the hard-edged artwork which looks just incredible, reminding me of some of Kevin O’Neill’s early 2000AD work. That alone made me want to collect it in recent years.
It was marketed at the time as a more mature comic, less for the kids buying the new (well, new-ish) toys and more for those that had been reading the previous Transformers a few years before. No longer restricted by Hasbro in how he could portray characters, nor having to write in certain toys as a way of marketing new releases, Simon was given free rein to tell the story he wanted.
Because the UK title is so hard to come by for a decent price I’m going to cover the original American one first (a first for the blog), then at a future date we’ll see what Fleetway did with the license. Unfortunately, even the US comic only lasted for 12 months but that’s not an indictment of its quality. After all, just a few years before it the original G1 (as it was called from this point on) comic was cancelled when it was still selling about 100,000 copies per month!
That would be a massive hit today or for a new, original comic at the time, but at its peak Transformers had sold 250,000 a month so all Marvel saw was the decrease, sadly. Even with Transformers: Generation 2 technically being a new title it wasn’t going to reach those previous lofty heights for a licensed comic and, despite sales figures of around 100,000 per issue again, the rug was pulled. However, I’m really looking forward to seeing what all the positive fuss over that year is all about. Technically, there are more than 12 issues too because there were another four monthly chapters to the story before #1!
That’s right, it all kicked off as a crossover event in the pages of G.I. Joe in #139-#142, so I’m going to be including those issues on a month-by-month basis too in real time. As a fan of those characters (thanks to them being a back up strip in Marvel UK’s Transformers G1) I’m even more excited about the prospect of this read through than I already was. In fact, the issue before that again leads into the crossover, so altogether there are going to be 17 monthly comic reviews covering the entirety of Transformers: Generation 2.
It all begins with G.I. Joe #138 on the 31st anniversary of its release State-side on Sunday 26th May 2024. The Transformers have a bright future ahead on the blog and this is only the beginning of it!
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